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Thread started 01/15/19 3:37pm

Hudson

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Gillette airs anti toxi masculinity ad, assholic men respond by crying like little girls.




Gillette has come under fire after releasing a commercial that draws on the #MeToo movement to challenge "toxic masculinity."

In the ad, the razor brand — a subsidiary of global giant Proctor & Gamble — calls out "bullying," "sexual harassment" and "toxic masculinity," and questions: "Is this the best a man can get?" The campaign goes on to encourage men to hold one another accountable for their behavior.

Gillette said on its website it was time brands acknowledged the role they played in influencing culture.

"As a company that encourages men to be their best, we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man," the company said.

However, the ad's message was met with backlash from some, with claims it was too political and painted all men as bullies or sexual harassers. The YouTube video, which has been viewed more than 2.8 million times, has almost 250,000 dislikes, while others took to social media to respond to the campaign.

Television personality and journalist Piers Morgan said on Twitter: "If Gillette made a commercial predicated on women being bad & this is how they can all be better... the same radical feminists loving this ad would go nuts."

A spokesperson for Gillette told CNBC via email on Tuesday that the company had a responsibility to champion positive male behaviors.

"We expected debate — discussion is necessary. For every negative reaction we've seen many positive reactions, people calling the effort courageous, timely, smart, and much-needed," they said. "At the end of the day, sparking conversation is what matters. This gets people to pay attention to the topic and encourages them to consider taking action to make a difference."

Gillette said it would donate $1 million per year for the next three years to non-profits that carried out programs in the U.S. designed to help men become role models for the next generation by inspiring respect and accountability.



https://www.cnbc.com/2019...rcial.html


_____________________________________________

Women have been told to be better through advertising for decades, now a company telling men to behave better is making unchallenged jerks feel angry and attacked for the first time. Goddamn them all, Amen!

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Reply #1 posted 01/15/19 3:43pm

DiminutiveRock
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Interesting how advertising is nw using social commentary - but it is doing what it's supposed to - people are talking about the product and the brand.


A guy I know was complaning about the racey or "obscene" American Apparel billboards on Sunset Blvd in LA. I told him, "Like the ad or not, you are talking about it and that's what they want." Mission accomplished.

"'Were it left to me to decide whether we should have a government without newspapers, or newspapers without a government, I should not hesitate a moment to prefer the latter.'' - Thomas Jefferson
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Reply #2 posted 01/15/19 4:03pm

deebee

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^ I do hate the 'ishoo ad' as a genre, though. pissed headache lol

"Not everything that is faced can be changed; but nothing can be changed until it is faced." - James Baldwin
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Reply #3 posted 01/15/19 4:13pm

deebee

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In any case, surely this was the commentary ad they should've made..... hmmm

2r8e6f.jpg

(If anyone from Gillette is reading, that'll be $1 million, please. Ithangyou.) batting eyes

[Edited 1/15/19 16:22pm]

"Not everything that is faced can be changed; but nothing can be changed until it is faced." - James Baldwin
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Reply #4 posted 01/15/19 4:25pm

2freaky4church
1

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Big Mac Daddy. lol

"My motherfucker's so cool sheep count him."
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Reply #5 posted 01/16/19 1:50am

maplenpg

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DiminutiveRocker said:

Interesting how advertising is nw using social commentary - but it is doing what it's supposed to - people are talking about the product and the brand.


A guy I know was complaning about the racey or "obscene" American Apparel billboards on Sunset Blvd in LA. I told him, "Like the ad or not, you are talking about it and that's what they want." Mission accomplished.

This.

If love is the answer, what was the question? - Carter USM.
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Reply #6 posted 01/16/19 1:55am

maplenpg

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deebee said:

In any case, surely this was the commentary ad they should've made..... hmmm

2r8e6f.jpg

(If anyone from Gillette is reading, that'll be $1 million, please. Ithangyou.) batting eyes

[Edited 1/15/19 16:22pm]

falloff And people wonder why America has the world's biggest obesity crisis (I won't even comment on the wasteful packaging in this lot - Trump sure as hell didn't want to be washing up afterwards). I'm sure Gilette have your cheque in the post lol

If love is the answer, what was the question? - Carter USM.
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Reply #7 posted 01/16/19 8:49am

benni

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Speaking as a survivor, I completely appreciate what they have done. I heard the "boys will be boys" as an excuse. I was blamed for the actions of a man (as a child). Our government won't do anything about it, so maybe the advertising of brands geared towards men, can.

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Reply #8 posted 01/16/19 9:24am

RodeoSchro

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deebee said:

In any case, surely this was the commentary ad they should've made..... hmmm

2r8e6f.jpg

(If anyone from Gillette is reading, that'll be $1 million, please. Ithangyou.) batting eyes

[Edited 1/15/19 16:22pm]




falloff x 410,488! highfive

Second Funkiest White Man in America

P&R's paladin
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Reply #9 posted 01/16/19 9:29am

ThatWhiteDude

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I love how all these insecure men lose it though lol this ad is obviously a good thing for all and they complain and bitch about it. It's funny that this type of men call sensitive men beta males but cry about an ad that points out toxic masculinity.

"Like books and BLACK LIVES, Albums still MATTER."


"Extra cheese, extra HAM, extra bullshit" -DiminutiveRocker
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Reply #10 posted 01/16/19 9:42am

djThunderfunk

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#GetWokeGoBroke

Seriously though. Companies should focus on the subject of their business or risk alienating half the population. I'm sure the stockholders would rather sell to everyone, not just those of a specific political or social demographic.

I honestly couldn't give a shit. I don't watch commercials so I wouldn't even know about this if everybody that loves or hates this one weren't making a big deal out of it.




[Edited 1/16/19 9:48am]

"I've made up my mind. Don't try to confuse me with the facts." - Harry J. Anslinger
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Reply #11 posted 01/16/19 9:42am

RodeoSchro

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BTW, that's a phenomenal commercial. Any guy that has a problem with it is, as many have said, insecure in their own manhood.

This was a big risk by Gillette but it sure showed guts and integrity.

Second Funkiest White Man in America

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Reply #12 posted 01/16/19 10:14am

DiminutiveRock
er

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RodeoSchro said:

BTW, that's a phenomenal commercial. Any guy that has a problem with it is, as many have said, insecure in their own manhood.

This was a big risk by Gillette but it sure showed guts and integrity.

Agrred. Thisis an interesting trend in advertising - the social commentary. And the fact that someone who claims does not watch commericals but knows about it because of all the fuss means Gillette has reached and even wider audience. It's kind of genius, really wink

"'Were it left to me to decide whether we should have a government without newspapers, or newspapers without a government, I should not hesitate a moment to prefer the latter.'' - Thomas Jefferson
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Reply #13 posted 01/16/19 10:20am

Empress

DiminutiveRocker said:

RodeoSchro said:

BTW, that's a phenomenal commercial. Any guy that has a problem with it is, as many have said, insecure in their own manhood.

This was a big risk by Gillette but it sure showed guts and integrity.

Agrred. Thisis an interesting trend in advertising - the social commentary. And the fact that someone who claims does not watch commericals but knows about it because of all the fuss means Gillette has reached and even wider audience. It's kind of genius, really wink

Agreed!

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Reply #14 posted 01/16/19 10:36am

djThunderfunk

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lol

They reach a wider audience, but, alienate half of them. But no big deal, the half they alienated (men) are just their primary target audience. No biggie.

#getwokegobroke lol

"I've made up my mind. Don't try to confuse me with the facts." - Harry J. Anslinger
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Reply #15 posted 01/16/19 10:36am

NorthC

deebee said:

^ I do hate the 'ishoo ad' as a genre, though. pissed headache lol


Absolutely agree. They're misusing a very real problem just to make money. barf
Never try to discourage thinking, for you are sure to succeed.
Bertrand Russell
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Reply #16 posted 01/16/19 10:46am

maplenpg

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djThunderfunk said:

lol

They reach a wider audience, but, alienate half of them. But no big deal, the half they alienated (men) are just their primary target audience. No biggie.

#getwokegobroke lol

Nah, their loyal customers will stay loyal and there will be those that buy Gillette in support of the ad. Not just men but many women too I guess. The number of people that have watched and talked about this ad has ensured Gillette as a brand is foremost in people's minds too, and that is priceless. If any cry-baby really wants to boycott their favourite brand just because they don't like its advert then that says more about them than the brand.

In Britain Greggs, a fast-food cake and sandwich store (not sure if you have Greggs in the US), has just released a vegan sausage roll. Piers Morgan was suitably horrified that they dare try and cater for the food group he hates and tweeted his outrage. The end result? Greggs have sold out of vegan sausage rolls countrywide with many, many meat-eaters saying they have tried them and that they are delicious. Bad comments about a product do not necessarily translate into poorer sales.

#getwokegetrich lol

If love is the answer, what was the question? - Carter USM.
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Reply #17 posted 01/16/19 10:53am

sexton

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djThunderfunk said:

lol

They reach a wider audience, but, alienate half of them. But no big deal, the half they alienated (men) are just their primary target audience. No biggie.

#getwokegobroke lol



NorthC said:


Absolutely agree. They're misusing a very real problem just to make money. barf



So which is it? Are they making money or going broke here?

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Reply #18 posted 01/16/19 11:11am

NorthC

maplenpg said:



djThunderfunk said:


lol

They reach a wider audience, but, alienate half of them. But no big deal, the half they alienated (men) are just their primary target audience. No biggie.

#getwokegobroke lol



Nah, their loyal customers will stay loyal and there will be those that buy Gillette in support of the ad. Not just men but many women too I guess. The number of people that have watched and talked about this ad has ensured Gillette as a brand is foremost in people's minds too, and that is priceless. If any cry-baby really wants to boycott their favourite brand just because they don't like its advert then that says more about them than the brand.

In Britain Greggs, a fast-food cake and sandwich store (not sure if you have Greggs in the US), has just released a vegan sausage roll. Piers Morgan was suitably horrified that they dare try and cater for the food group he hates and tweeted his outrage. The end result? Greggs have sold out of vegan sausage rolls countrywide with many, many meat-eaters saying they have tried them and that they are delicious. Bad comments about a product do not necessarily translate into poorer sales.



#getwokegetrich lol


So the marketing trick worked! Greggs realized there was a market for vegan food, a buzz was created (intentionally or unintentionally) and they made money! Whoo!! clapping
[Edited 1/16/19 11:11am]
Never try to discourage thinking, for you are sure to succeed.
Bertrand Russell
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Reply #19 posted 01/16/19 11:19am

guitarslinger4
4

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I thought it was a good ad, but I also think Piers Morgan has a point. EVERYONE could stand to be more self aware, but calling women out for their own bad behavior seems to be anathema especially to feminists.

The notion of what is "manly" will change, but what it's been has been what was required in a lot of societies. They say the same things that make someone a great artist can make them a bad person, and I think the same rings true for men as well. It's a tough line to walk, especially if you're self aware.

[Edited 1/16/19 11:20am]

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Reply #20 posted 01/16/19 11:43am

DiminutiveRock
er

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maplenpg said:

djThunderfunk said:

lol

They reach a wider audience, but, alienate half of them. But no big deal, the half they alienated (men) are just their primary target audience. No biggie.

#getwokegobroke lol

Nah, their loyal customers will stay loyal and there will be those that buy Gillette in support of the ad. Not just men but many women too I guess. The number of people that have watched and talked about this ad has ensured Gillette as a brand is foremost in people's minds too, and that is priceless. If any cry-baby really wants to boycott their favourite brand just because they don't like its advert then that says more about them than the brand.

In Britain Greggs, a fast-food cake and sandwich store (not sure if you have Greggs in the US), has just released a vegan sausage roll. Piers Morgan was suitably horrified that they dare try and cater for the food group he hates and tweeted his outrage. The end result? Greggs have sold out of vegan sausage rolls countrywide with many, many meat-eaters saying they have tried them and that they are delicious. Bad comments about a product do not necessarily translate into poorer sales.

#getwokegetrich lol


nod

See Nike wink

"'Were it left to me to decide whether we should have a government without newspapers, or newspapers without a government, I should not hesitate a moment to prefer the latter.'' - Thomas Jefferson
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Reply #21 posted 01/16/19 11:58am

maplenpg

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guitarslinger44 said:

I thought it was a good ad, but I also think Piers Morgan has a point. EVERYONE could stand to be more self aware, but calling women out for their own bad behavior seems to be anathema especially to feminists.

The notion of what is "manly" will change, but what it's been has been what was required in a lot of societies. They say the same things that make someone a great artist can make them a bad person, and I think the same rings true for men as well. It's a tough line to walk, especially if you're self aware.

[Edited 1/16/19 11:20am]

I'm not necessarily disagreeing with you but what sorts of women's own bad behavior are we talking about here?

If love is the answer, what was the question? - Carter USM.
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Reply #22 posted 01/16/19 12:07pm

RodeoSchro

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The Gillette ad hasn't hurt (or really helped) parent company Proctor and Gamble's stock price.

The Nike Kaepernick ad created a spike in Nike's stock price last year, although the stock is now just a tad lower than when the Kaepernick ad was released.

Second Funkiest White Man in America

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Reply #23 posted 01/16/19 12:52pm

OnlyNDaUsa

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I think it is a great ad! Its message is... Be cool.

What if half the things ever said
Turned out 2 be a lie
How will U know the Truth?
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Reply #24 posted 01/16/19 12:56pm

OnlyNDaUsa

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There is a YUGE difference between being a manly man and being toxic. You can be all man and still not be a jerk.

What if half the things ever said
Turned out 2 be a lie
How will U know the Truth?
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Reply #25 posted 01/16/19 2:17pm

cborgman

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RodeoSchro said:

BTW, that's a phenomenal commercial. Any guy that has a problem with it is, as many have said, insecure in their own manhood.

This was a big risk by Gillette but it sure showed guts and integrity.

^ this.

anyone alienated by a message of "hey, its time we stop abusing women" has serious issues


"The fascist of the future will call themselves anti fascists."
- Ignazio Silone
"RESIST FASCISM. VOTE TRUMP." - Drumpf supporters
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Reply #26 posted 01/16/19 2:18pm

cborgman

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djThunderfunk said:

lol

They reach a wider audience, but, alienate half of them. But no big deal, the half they alienated (men) are just their primary target audience. No biggie.

#getwokegobroke lol

really? you think half of men cant hear a simple 30 second message about not abusing women without getting angry?



.

[Edited 1/16/19 14:20pm]


"The fascist of the future will call themselves anti fascists."
- Ignazio Silone
"RESIST FASCISM. VOTE TRUMP." - Drumpf supporters
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Reply #27 posted 01/16/19 2:37pm

Ugot2shakesumt
hin

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I think companies should make a stand based on their actions, the CEO etc. In the long run it’s all good and it’s not going to effect the company negativity minus a few trolls here and there, and it’s a ballsy move that is in the right distraction socially. It will get a few other companies to keep quiet, and nudge others not to be pussies about it. Anyway, It’s gotten them a lot a free publicity and a thumbs up from a lot more real people than trolls.
President Trump is a disgusting piece of shit.
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Reply #28 posted 01/16/19 4:11pm

ThatWhiteDude

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lol lol lol lol

"Like books and BLACK LIVES, Albums still MATTER."


"Extra cheese, extra HAM, extra bullshit" -DiminutiveRocker
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Reply #29 posted 01/16/19 11:22pm

DiminutiveRock
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lol ^

"'Were it left to me to decide whether we should have a government without newspapers, or newspapers without a government, I should not hesitate a moment to prefer the latter.'' - Thomas Jefferson
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Forums > Politics & Religion > Gillette airs anti toxi masculinity ad, assholic men respond by crying like little girls.